It has been amazing the publicity generated around Licky Licious after the unexpected visit of Brad Pitt and Angelina Julie last Friday. It was Ihab Fakhoury, one of the Fakhoury family members whom I sublet the shop to earlier this year – in June -, who seized the chance, took a photo of the famous couple – and their two little babies – and post it to his facebook account.
In a social media world, it didn’t take much time before someone from the major celebrity websites to pick the story up. In no time, Jared End from Just Jared – the famous celebrity American website – was able to contact Ihab, get some information about the visit, and post the story along with the photo taken by Ihab, and other photos taken from Licky Licious facebook group and in which some friends of mine appear in (and some ad designs work done by Moey :)). The story generated around 500 comment in less than 24 hour, and 723 so far.
Few hours after the story hit Just Jared, it got picked up by other major American websites/blog, including The Huffington Post, People.com, and OK! Magazine, and at one point it was even on the home page of People.com (see pic above).
I was contacted by Jared End from JustJared and Samantha Miller from people.com on Facebook, and Maria DiGioia-Gumm from OK! Magazine on my yahoo email. I have forwarded them all to Ihab because he was the one presented during the visit and has the entire story.
A day later, Al Bawaba (an Arabic news website based in Jordan) picked up the story and published the first Arabic version of it. Ali Dahmash, a Jordanian blogger, has also covered it later on his Under My Olive Tree blog and added some new photos of the couple both in the shop and in Rainbow street (I wonder where did he get the extra photos from as people.com were asking for them).
I am sure that sooner or later, the story will hit our local newspapers especially after the huge buzz it generated online. I would also expect a decent spike in Licky Licious sales post the visit. It has been really exciting sequence of events! Way to go Licky Licious 🙂