It is delicious!
Finally, we were able yesterday to register the brand name of our new ice cream shop that me and my best friend (Nasser) has been working on for the past several months.
We are going to open in Rainbow street when the municipality finish working on. They are turning it into a pedestrian area and things look so promising for the street as there seem to be a big plan for it.
Starting one’s own small business in Jordan isn’t an easy task. There are a lot of things you have to take care of. You have to deal with different kind of people including beraucratic goverment officials and their awkward procedures.
It seems that technology that is meant to accelerate business procedures can also set it back if people are not well trained on it to take advantage of its features.
Yesterday we had to go 3 times to the Ministry of Industry and Trade in order to get the job done.
First time, they told us that there is a form that has to be filled, and it CANT be filled by hand! They need it typed and printed out. They gave us the link to their site and where we can find the form. We asked them if they have any computers in the building were we can fill those forms intead of having to go back home or search for an internet cafe. They said that they don’t have. And so we ended up going back to Nasser’s house near the 7th circle because we didn’t know any near Internet cafe and we didn’t want to waste time.
Unfortunatly, even their online forms are not user friendly. After we filled them and printed them out, some of them got printed on 2 pages. Only the last line appeared on the second page. We thought that it is okay, as we didn’t change anything of their settings. We took the form and head back to the Ministry for a second time.
When we arrived, they took a quick look at the forms and said that they are not acceptable! They want them on one page only! and so we headed back to Nasser’s house to fix it!
After our 3rd visit, finally they accepted them! They gave us the invoice to pay at the accountant office. With our luck, the accountant seemed to have another problem with technology himself! We had to wait 30 mins in order for him to fix it so that we could pay.
A very small task of registering a trademark which shouldn’t take more than 30 mins ended up taking 5 hours! Thanks to having technology used by people who don’t know how to use it efficiently.
Anyway, we have completed another task.
Hope that you like our logo and name.
Let me know what you think 🙂
Fadi Zaghmout 
Do you have something to say?