Have you noticed the current ad campaigns of Fastlink and Omnia telecommunication companies?
Fastlink started with a nice concept, a creative idea as of *Close your eyes* in order for them to surprise us when we open them. They had several ads of people with hands on their eyes, then removing the hands to see a happy look on the person’s face for their new plan and fees.
Just a day later, and I wonder who is this brilliant person behind it, Omnia came up with a quick ad campaign as a response to Faslink’s one. They said *Open your eyes*, implying that their competitor wants us (clients) to close our eyes in order to not see the difference in prices between the two companies.
To tell you the truth, the prices of Omnia are much cheaper than those of Fastlink for the pre-paid cards. It is even cheaper than Fastlink’s companies relatively cheap lines. After seeing the Ads, I felt like converting to Omnia. Unfortunatly I have to wait for another couple of months because I have bought my cell phone with a lesser price for committing to Fastlink for a year.
Omnia has a strike. Fastlink is in a bad shape. I guess that they have to act.
Does anyone remember the freezing phone Ad campaign of Mobilecom 2 years ago? It was hilarious how they used it against Fastlink when Fastlink netwrok coverage went down after a heavy snow storm. The gloated for months that their netword did better in tough weather conditions.
Fadi Zaghmout 
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