A thing is not right because we do it
A method is not good because we use it
Equipment is not the best because we own it
I copy those quotes from ‘The idea book’ they gave us to day as a part of the program. We had a very interesting lecture on creativity where the lecturer told us the story of this book.
He said that they had published a creative book before and wanted to publish another one, but it won’t be creative if they did it the same way, and so they tried to do it in another way. Instead of writing the book and send it to a publisher where they would get little chance of getting it accepted and printed out, and then being sold for at most as 7000 copy in Sweden with 20% royalities only for them which would generate only little money that won’t reach 10,000 euros. They decided to be creative, and so they thought that they would sell a creative book for companies instead of publishers/bookshops. So they called several companies telling them that they have this book who they didn’t write yet. They get several orders from companies and had the many to print the book themselves, and thus have 100% of the profit for themselves instead of the 20% when a publisher do it for you.
Then they thought, why why not writing half a book instead of a full one? and so you can find many blank pages in the book! It is a good idea because they left it for you to write your own ideas! Then they said why not to write a quarter of a book than writing half of it? They had an email list and sent emails to many people asking them for ideas of how to be creative, and they paid every good idea that found itself in the book 100 Euro, and so they were bombarded with many many ideas where they filtered and picked the best.
Then they thought that hotels may like to buy those books. Hotels in Sweden usually have the bible in the rooms next to the guests bed. They were able to convince them to add The Idea Book, and sometimes it became instead of the bible!
They ended up making 2 million Euro instead of 10,000 non guaranteed Euros if they followed the traditional way.
He then had this old stream train picture. He said that for a hundred of year or so, people had both horse carriages for transportation, and stream engines for industrial purposes. No one though of combining them except one man! and the result was.. the train!
You gotta draw lines and combine things up.
Question the un-Questionable!
The pluto story! I bet that most of you have studied the solar system in school, no? They have taught us that the solar system contains 9 planets. They taught us *THE* 9 planets of the solar system. They didn’t say that scientific studies or devices pointed that we have 9 planets. They taught us an absolute truth that we have all believed in.
Suddenly in one day, pluto stopped being a solar planet! In one day our absolute 100% believe that pluto is a solar planet turned into a 100% believe that it is not!
What got into that scientist to question that fact? and how did she manage to convince the world otherwise?